Tobacco Prevention
Protect Our Community
At the Center for Well-Being, we believe health disparities are best addressed through compassionate community-level work and wide-reaching, progressive policy changes. For many years, we have offered tobacco prevention and cessation group classes throughout Sonoma County while also educating the community about the negative health effects of smoking and vaping. In partnership with the Sonoma County Department of Health Services, our community- and youth-driven policy work has advanced over a dozen tobacco prevention policies to protect our youth from the effects of tobacco.
Kick It California
Quitting tobacco and vaping is one of the most powerful steps a person can take to protect their health, reducing the risk of heart disease, cancer, and respiratory illness. You don’t have to do it alone—there are effective programs and supportive care available to help you succeed.
Kick It California is a FREE program that helps Californians quit tobacco and nicotine through proven, science-based strategies. Speak with a Quit Coach via phone or chat or access our self-help tools below.


Policy Successes
For over 15 years, we have helped educate community members, businesses, youth, and policymakers to successfully advance smoke-free multi-unit housing policies and tobacco retail licensing (TRL) policies.
Tobacco Retail Licensing (TRL) Policies require any retailer of tobacco products to obtain a license, which may include restrictions on the sale and marketing of tobacco products.
TRLs can help address multiple community concerns, such as youth access to tobacco, youth exposure to marketing, retailer density, and retailer location. More recently, these policies have begun to include bans on e-cigarettes, vapes, and flavored products, which are primarily targeted at youth.
- City of Sonoma
- City of Sebastopol
- Unincorporated Sonoma County
- Town of Windsor
- City of Petaluma
- City of Santa Rosa

Youth Vaping Epidemic

Tobacco Marketing & Health Disparities

Youth Vaping Cessation
The Center offers a youth vaping cessation program utilizing Stanford Medicine’s Tobacco Prevention Toolkit, a theory-based and evidence-informed curriculum created by educators, parents, and researchers aimed at preventing middle and high school students’ use of vaping products. This five-session support group provides youth with a non-judgmental, safe space to focus on building healthy coping skills to quit vaping. Our cessation rate beats national standards, and we have helped over 75 Sonoma County students stop vaping for good!

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